Taiwan

This project is a tourism campaign that is intended to promote local Taiwanese culture to Westerners and to build the country’s identity in the global marketplace. The key marketing objective of this project is to target backpackers and communicate the authentic and cultural elements of Taiwan. The campaign is aimed toward New Zealand backpackers who are in the age range of 18 to 15 and are seeking an authentic life experience within another culture. From this campaign, I hope to establish Taiwan as an individual country with a unique culture. My aim is to introduce Taiwan as an excellent destination for travel as it has attributes that cannot be found anywhere else in the world.